Learn how to reach readers on Instagram and YouTube. Become a hashtag expert and wield them to your advantage. Analyze your audience and ascertain the best social media vehicle to dominate. This class is for veteran authors, as well as writers seeking to grow their platforms in the hopes of landing an agent or publishing deal. Jennifer Bardsley, the instructor, writes the column "I Brake for Moms" for the Everett Daily Herald. She is the author of a young adult novel, "Genesis Girl." Jennifer has thousands of followers on Facebook, Instagram and Twitter.