Discover how to grow your Facebook author page from zero to thousands of followers. Learn how to reach readers on Instagram and YouTube. Become a hashtag expert and wield them to your advantage. Analyze your audience and ascertain the best social media vehicle to dominate. This class is for veteran authors as well as writers seeking to grow their platforms in the hopes of landing an agent or publishing deal.
By the end of the session attendees will be able to:
• Match the social media platform (Facebook, Instagram, YouTube, Twitter, etc.) that best fits their target audience.
• Understand the difference between a public and personal Facebook page.
• Know how to create a meme that could possible go viral on social media.
• Describe what “bookstagram” means.
• Identify three major booktubers, including two in Snohomish county.
• Explain what a hashtag is, and why they are important on Instagram and Twitter, but not Facebook.
• Have a basic understanding of social media culture, and realize that behaviors that are acceptable on one social media platform do not necessarily translate to another. For example, on Twitter retweeting is encouraged. On Instagram, regramming without permission could get you banned.
• Discuss why some authors have stagnant social media growth, and some rocket to success.
Jennifer Bardsley writes the column “I Brake for Moms” for The Everett Daily Herald. Her novel “Genesis Girl” debuted in 2016 from Month9Books, with the sequel scheduled for 2017. “Genesis Girl” is about a teenager who has never been on the Internet. Jennifer however, is on the web all the time as “The YA Gal” with over 20,500 followers on Facebook, 16,000 followers on Instagram, and 5,000 followers on Twitter. Jennifer is a member of SCBWI, The Sweet Sixteens debut author group, and is founder of Sixteen To Read. An alumna of Stanford University, Jennifer lives in Edmonds, WA.